Assertion (A): Research in media history in India is imprecise and shabby. Reason (R): Because Indians depend too much on oral history. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A) is false, […]
Challenges in Media History Research in India Read More »
Assertion (A): The Right to Information has made the Indian democracy vibrant. Reason (R): Transparency is the key to the success of any democracy. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D) (A)
Role of Right To Information and Transparency: Read More »
Assertion (A): Mass media create hazy pictures of events in the head, and prompt expectations. Reason (R): In one way or the other, mass media act as agents of consonance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true,
How Mass Media Influence Perceptions and Shape Expectations Read More »
Assertion (A): The dominating trend in the contemporary media is that the brand manager decides what should appear and how, instead of professional in the media. Reason (R): This reflects the global trend in media management. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the
The Role of Brand Managers in Contemporary Media Read More »
Assertion (A): New technology is the only driving force behind the media boom in India. Reason (R): Media contents are produced to meet the market – imputed needs. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R)
Technology and Market Demand Drive India’s Media Boom Read More »
Assertion (A): Normally the relationship between an independent variable and a dependent variable is considered linear. Reason (R): The dependent variable impacts the independent variable to produce infinite results. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but
Understanding Linear Relationships Between Variables Read More »
Assertion (A): In print media, round – up leads have become popular these days. Reason (R): The reader wants encapsuled text for a quick glance. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false. (D)
The Popularity of Round-Up Leads in Print Media Read More »
Assertion (A): Radio has emerged as a medium for the youth in Reason (R): Radio receiver set is an inexpensive equipment. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is not true (D) (A)
The Role of Radio as a Youth Medium Read More »
