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Advertising strategies

Image advertising that changes the experience of buying product is

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

 Image advertising that changes the experience of buying and using a product is identified as (A) Ideal advertising (B) Transformation advertising (C) Experience advertising (D) Trade advertising Correct Ans: (B) Explanation: Transformation advertising (Option B) refers to advertising that changes the consumer’s experience of buying and using a product. Unlike traditional advertising, which focuses on […]

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A problem-solving message based on everyday situation is

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 A problem-solving message based on everyday situation is referred to as:  (A) slice of life (B) social message (C) situational info (D) simulated slogan Correct Ans: (A) Explanation:A slice of life message portrays a common real-life scenario where a problem arises, and the product or service offers a solution. Advertisers use this method to connect

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Adjacency is a

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how advertisers position their messages. Media planners often place a commercial break right next to a popular show or segment. That placement is what professionals call adjacency in media. The main goal is to capture the maximum attention of viewers. Since

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Using existing structure in public spaces in advertising is known as

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers constantly search for new ways to catch attention. One of the most creative approaches is ambient advertising. It involves placing ads in unusual locations or using existing public structures. These ads appear where people least expect them—on staircases, benches, elevators,

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Mahalik Committee Role in Strengthening Doordarshan Advertiser

Leave a Comment / Mass Media, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan? (A) Rangnathan Committee (B) Chanda Committee (C) (B)G. Verghese Committee (D) Mahalik Committee Correct Ans: (D) Explanation: In 1991, the Indian government set up the Mahalik Committee to examine and recommend ways to increase advertising revenue

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After determining its advertising objectives, a company has to set

Leave a Comment / Advertising and Marketing Communication, June 2012 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

After determining its advertising objectives, a company has to set    for each product. (A) Advertising strategies (B) Advertising budget (C) Advertising format (D) Advertisement positioning Correct Ans: (B) Explanation: Once a company defines its advertising objectives, it must allocate an appropriate budget for each product. This step is crucial because it determines how much

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