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advertising metrics

CPM is associated with advertising in

Leave a Comment / Advertising and Marketing Communication, June 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM, which stands for Cost Per Mille, plays a significant role in print media advertising. It refers to the cost an advertiser pays to reach one thousand readers or impressions with their advertisement. This metric helps advertisers evaluate […]

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The number of readers who can recall of seeing advertisement is

Leave a Comment / Advertising and Marketing Communication, June 2014 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The number of readers who can recall of seeing advertisement is referred to as Correct Ans: (C) Explanation: In advertising research, measuring how well an advertisement captures audience attention is crucial. The term noting score refers to the number of readers who recall seeing an advertisement, regardless of whether they remember the details. This metric

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