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advertising agencies

Evolution of Advertising Agencies in India

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Identify correct sequence of advertising agencies in  (A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay. (B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas. (C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas. (D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay Correct Ans: (B) Explanation: The […]

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The Act that governs the rights and duties of advertising agencies is

Leave a Comment / MCQ (Question-Answer), Media Law & Ethics, Sept 2013 (II), UGC-NET (Paper II) /

The Act that governs the rights and duties of advertising agencies is (A) Indian Penal Code (B) Indian Contract Act (C) Monopolies and Restrictive Trade Practices Act (D) Young Persons (Harmful Publication) Act Correct Ans: (B) Explanation: The Indian Contract Act defines the legal framework for agreements between advertising agencies and their clients. It ensures

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Specimens of advertisements are kept in

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard book Correct Ans: (D) Explanation: A guard book is a collection of advertisement specimens used for reference, analysis, and record-keeping. Advertising agencies, media houses, and businesses use it to store past advertisements systematically. This

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Communication audit is an examination of:

Leave a Comment / Communication, Dec 2005 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Communication audit is an examination of internal and external methods of communication employed in:  (A) media organisations (B) public opinion (C) event management (D) advertising agencies. Correct Ans: (A) Explanation : A communication audit examines the internal and external communication methods used in media organizations. Auditors assess how effectively these organizations communicate with their employees,

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