Understanding Advertising Messages and Their Purpose

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The ad agency wants to convey the messages to its clients. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true […]

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