Match List-I (Person) with List-II (Field):
| List-I (Person) | List II (Field) |
| (a) Leonal Fielden | (i) Radio |
| (b) Noam Chomsky | (ii) Advertising |
| (c) David Ogilvy | (iii) Public Relations |
| (d) Ivy Lee | (iv) Media Criticism |
| Codes: | (a) | (b) | (c) | (d) |
| (A) | (ii) | (iv) | (i) | (iii) |
| (B) | (iii) | (i) | (iv) | (ii) |
| (C) | (iv) | (iii) | (ii) | (i) |
| (D) | (i) | (iv) | (ii) | (iii) |
Correct Ans: (D)
Explanation:
Many individuals have greatly shaped mass communication across various fields, such as radio, media criticism, advertising, and public relations. Their contributions, therefore, have played a crucial role in shaping the way we consume and understand media today.
- Leonal Fielden, for instance, was pivotal in developing radio broadcasting. He helped expand radio services in India, establishing it as a major tool for communication.
- Noam Chomsky, on the other hand, made significant strides in media criticism. He analyzed how mass media influences public perception and political thought. Notably, his “propaganda model” critiques the media’s role in shaping political agendas.
- David Ogilvy, similarly, revolutionized advertising. Known as the “Father of Advertising,” he introduced creative and research-driven strategies that set the foundation for modern advertising practices.
- Ivy Lee, in contrast, laid the groundwork for public relations. His emphasis on transparency, truthfulness, and strategic communication reshaped PR practices, and his ideas continue to influence the field today.
In conclusion, these individuals have made lasting impacts on their respective fields. Moreover, their work continues to guide and shape the future of media, advertising, and public relations, influencing how we engage with information globally.ation.
