Home Advertising and Marketing Communication Hamara Desh was India’s first:

Hamara Desh was India’s first:

Dr. Ranjan Kumar

Founder & Educator

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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“Hamara Desh” was India’s first:

(A) Hindi Newspaper

(B) Advertising campaign

(D) Wall Newspaper

Correct Ans: (B)

Explanation:
“Hamara Desh” was India’s first large-scale advertising campaign, launched in the 1960s by the Advertising & Sales Promotion (ASP) Division of the Ministry of Information and Broadcasting. The campaign aimed to promote the government’s developmental programs and create awareness among the public about national progress in areas like agriculture, industry, and infrastructure. Through posters, radio, and print advertisements, it emphasized unity and collective responsibility in building a strong nation. This landmark initiative marked the beginning of structured public service advertising in India.