“Hamara Desh” was India’s first:
(A) Hindi Newspaper
(B) Advertising campaign
(C) Radio Station
(D) Wall Newspaper
Correct Ans: (B)
Explanation:
“Hamara Desh” was India’s first large-scale advertising campaign, launched in the 1960s by the Advertising & Sales Promotion (ASP) Division of the Ministry of Information and Broadcasting. The campaign aimed to promote the government’s developmental programs and create awareness among the public about national progress in areas like agriculture, industry, and infrastructure. Through posters, radio, and print advertisements, it emphasized unity and collective responsibility in building a strong nation. This landmark initiative marked the beginning of structured public service advertising in India.
