Communist media philosophy believes in using the media for
(A) Entertaining the masses
(B) Planning sound objectives
(C) Elevating public tastes
(D) Counter revolutionary methods
Correct Ans: (C)
Explanation:
Communist media philosophy strongly supports the idea of using media for educating and uplifting society. It does not treat media as a tool for profit or entertainment alone. Instead, it promotes using communication channels to elevate public tastes and spread collective values.
First and foremost, this philosophy emerged in countries that followed Marxist-Leninist ideologies. Leaders in these systems believed that media should serve state goals. Therefore, instead of showing sensational or commercial content, media under this model focused on content that encouraged class consciousness, unity, and moral development.
In addition, the state typically owned and controlled all media platforms. As a result, it could ensure that every message aligned with public good. Media professionals were expected to educate, inform, and guide citizens rather than entertain them. So, newspapers, television, and radio promoted cultural refinement, hard work, and ideological loyalty.
Furthermore, this philosophy opposed capitalist media systems. It viewed capitalist media as promoting consumerism, decay of taste, and false consciousness. In contrast, communist media aimed to shape a society where people appreciated art, education, and social equality.
To sum up, communist media philosophy believes media should play a constructive, educational, and cultural role. It must raise the public’s understanding and taste rather than cater to mere amusement.
