Chronological Development of Social Theories in Media Studies
Write the correct sequence of the following theories: (A) Social learning theory, social identity theory,
Category: Theories and Models
Mechanical reproduction in communication leads to
Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct
Harold Innis published the work
Harold Innis published the work (A) Mass Communication Theory (B) Introduction to Mass Media (C)
Diffusion of Innovation Theory recognises non-adopters of innovations
The Diffusion of Innovation Theory recognises non-adopters of innovations as (A) majority (B) minority (C)
The goal of critical theory in communication is deemed to change
The goal of critical theory in communication is deemed to change the existing ________. (A)
Normative media theory explains how media system should operate
Normative media theory explains how a media system should operate to realise ______. (A) economic
The post – positivist theory recognises that human behaviour is not
The post – positivist theory recognises that human behaviour is not ________ like the elements
 The dominant code conveys the society’s ______.
The dominant code conveys the society’s ______. (A) subsidiary readings (B) preferred readings (C) non