
Respondent Variability in Media Research
Assertion (A): In media research, the biological and psychological characteristics of respondents change during the

Assertion (A): In media research, the biological and psychological characteristics of respondents change during the

Assertion (A): Public opinion polls conducted by Indian media houses lack professionalism. Reason (R): Because

The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D)

Hypothesis cannot be in(A) the nullified form(B) the declarative form(C) the directional form(D) the general

ย Focus group interviews demand the presence of a(A) Moderator(B) Stenographer(C) Commentator(D) Listenerย Correct Ans: (A)

Assertion (A): The concepts of reliability and validity have different contextual meanings for qualitative data.

Assertion (A): Prior consent is necessary from participants in a research project to film, tape

Cloze is a method of Correct Ans: (C) Explanation: The Cloze method is a widely