The deontological theory of Immanuel Kant prescribed categorical imperatives based on (A) Public Opinion (B) Moral Law (C)
Category: UGC-NET (Paper III)
According to Umberto Eco, aberrant decoding takes place in a
According to Umberto Eco, aberrant decoding takes place in a (A) Tribal society (B) Farming society (C) Mass
The creative function of communication is important in
The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans:
‘Enlightened self-interest’ is the notion behind
‘Enlightened self-interest’ is the notion behind (A) Risk management (B) Event management (C) Corporate social responsibility (D) Publicity
The process school of communication leans heavily on
The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences
In communication, redundancy has
In communication, redundancy has (A) Highest predictability (B) Lowest predictability (C) Balanced predictability (D) Imperfect predictability Correct Ans:
Central to the uses and gratifications approach would be
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D)
The main purpose of asymmetric two-way model of public relations
The main purpose of asymmetric two-way model of public relations is (A) Distortion of facts (B) Scientific persuasion