Corporate Communication and the Role of Public Relations
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation. Reason (R): Public
Assertion (A): Individuals and organisations manufacture pseudo-events for self-satisfaction. Reason (R): Press Conferences, protests and parades are fine
Find out the correct chronological sequence of following PR associations (A) PRSA, IPRA, PRCI, PRSI (B) PRCI, PRSA,
‘Chanakya’ awards conferred annually by (A) PRSI (B) PRCI (C) PRSA (D) PRISA Correct Ans: (B) Explanation: The
The profession of a public relations has evolved from (A) News supply (B) Advertising (C) Personal selling (D)
Identify the correct sequence of five functional stages of developmental model for product, person and PR campaign. (A)
When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment
Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C)
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