Category: Public Relation & Corporate Communication

Identify the correct sequence of dimensions of customer service a PR professional should be aware of Correct Ans:

Daniel Boorstin coined the term Correct Ans: (B) Explanation: Daniel Boorstin, an American historian and social critic, introduced

Assertion (A): Public relations as a profession cannot practice the code of Athens always. Reason (R): The profession

Match List – I with List – II: List – I (Models) List – II (Author) (a) Preparation,

Identify the correct sequence of sales steps a PR person should know. (A) Creation of confidence, Interest, attention,

The term ‘spin doctors’ is used in a negative sense to refer to (A) News reporters (B) Legal

Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations and Corporate Communication

Match the List-I with the List-II. List I- (House Journal) List II- (Company) (a) Antarang 1. Bank of

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