Daniel Boorstin coined the term
Daniel Boorstin coined the term Correct Ans: (B) Explanation: Daniel Boorstin, an American historian and
Category: Public Relation & Corporate Communication
The Applicability of the Code of Athens in Public Relations
Assertion (A): Public relations as a profession cannot practice the code of Athens always. Reason
Understanding Key Models in Public Relations
Match List – I with List – II: List – I (Models) List – II
Key Sales Steps Every PR Professional Must Know
Identify the correct sequence of sales steps a PR person should know. (A) Creation of
The term ‘spin doctors’ is used in a negative sense to refer to
The term ‘spin doctors’ is used in a negative sense to refer to (A) News
Cutlip, Bernays, Ivy Lee are associated with
Cutlip, Bernays, Ivy Lee are associated with (A) Radio and T.V. Journalism (B) Public Relations
Understanding House Journals in Corporate Communication
Match the List-I with the List-II. List I- (House Journal) List II- (Company) (a) Antarang
Corporate Communication and the Role of Public Relations
Assertion (A): For many, corporate communication is a necessary evil in an era of globalisation.