The insertion of a shot in a picture sequence is known as:
The insertion of a shot in a picture sequence is known as: (A) Cut in (B) Cut away
Period of limitation to initiate a proceeding for contempt of court:
The period of limitation to initiate a proceeding for contempt of court is: (A) One year (B) Two
Wage Boards for working journalists are constituted:
The Wage Boards for working journalists are constituted from time to time by: (A) The INS (B) the
The other name for a jingle is:
The other name for a jingle is: (A) Ident (B) Back tune (C) Prop up (D) Music clip
Milking a brand means reducing promotional activity to improve:
Milking a brand means reducing promotional activity to improve: (A) Profitability (B) Reach (C) Access (D) Frequency Correct
Which is not the technique of ‘Post Testing’ of advertisement?
Which is not the technique of ‘Post Testing’ of advertisement? (A) Strategy measures (B) Folder test (C) Area
A rate which does not offer discount for advertisers is known as:
A rate which does not offer discount for advertisers is known as: (A) Hard rate (B) Unsubsidised rate
The number of readers who recall seeing an advertisement:
The number of readers who recall seeing an advertisement is termed as: (A) Recall score (B) Memory score