Film and visual communication
April 30, 2026
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People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are:
Assertion (A): Radio has emerged as a medium for the youth in Reason (R): Radio receiver set is
Assertion (A): Public relations is an essential function of management. Reason (R): Public relations helps to raise the
Assertion (A): Piece – to – camera gives authenticity to news. Reason (R): Piece – to – camera
Assertion (A): Content of Indian media is determined by the needs of the audiences. Reason (R): Media research
Assertion (A): In the near future newspapers will disappear. Reason (R): The rate of growth of television and