The model which helps to locate the attribution and construction of meaning with the receiver: (A) Expressive (B) Ritual (C) Publicity
Selectivity theories emphasize on: (A) Message (B) Source (C) Channel (D) Entropy Correct Ans: (A) Explanation: Selectivity theories emphasize the importance
In the contest of communication congruity refers to: (A) Truth (B) Agreement (C) False (D) Imbalance Correct Ans: (B) Explanation: In
Theatre test is conducted to check the effects of a: (A) Campaign (B) Service (C) Advertisement (D) PR Correct Ans: (C)
Festinger proposed : (A) Cognitive dissonance theory (B) Reader-response theory (C) Symbolic convergence theory (D) Structural theory Correct Answer: (A) Explanation:
The act of remembering the source and forgetting the message is known as: (A) Hearing effect (B) Demonstration effect (C) Visual
