One of seven major types of appeals in most of the advertisements is: (A) Environment (B) Fear (C) Irrationality (D) Submissiveness
The modern busy consumer lifestyle results in: (A) Positioning (B) Cocooning (C) Cognition (D) Hyperbole Correct Ans: (B) Explanation: Cocooning refers
Transformational advertising influences: (A) Feelings (B) Perceptions (C) Learning process (D) Attitudes Correct Ans: (D) Explanation: Transformational advertising refers to marketing
A set of characteristics that make a brand unique in the market place: (A) Segmentation (B) Imaging (C) Brand equity (D)
The wire-based international news agencies were the first significant form of: (A) Continental media (B) Regional media (C) Global media (D)
Demographics refer to the examination of the characteristics of the audience such as: (A) Attitudes (B) Opinions (C) Social and economic
