According to Umberto Eco, aberrant decoding takes place in a (A) Tribal society (B) Farming society (C) Mass society (D) Convergent
The creative function of communication is important in (A) Encoding (B) Feedback (C) Rituals (D) Propaganda Correct Ans: (D) The creative
‘Enlightened self-interest’ is the notion behind (A) Risk management (B) Event management (C) Corporate social responsibility (D) Publicity campaigns Correct Ans:
The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences Correct Ans: (D)
In communication, redundancy has (A) Highest predictability (B) Lowest predictability (C) Balanced predictability (D) Imperfect predictability Correct Ans: (A) Explanation: Redundancy
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders Correct Ans:
