Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D) Opinion Surveys Correct
Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard
When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach (C) Creative approach
In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A) Media profile (B)
A study of a specific population as it changes over a period of time is known as (A) Demographic analysis (B)
Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle segmentation research focuses
