When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment (C) News control
Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C) Explanation: Lobbying is
Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D) Opinion Surveys Correct
Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book (D) The guard
When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach (C) Creative approach
In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A) Media profile (B)
