Advertising success depends not only on creative messages or media selection but also on when and how often
Media Scheduling Strategies in Advertising: Continuous, Flighting, and Pulsing
Author: Poonam Joshi
Editor, JMC Study Hub
The Male Gaze: A Theoretical Framework for Gender and Representation in Media
Representation in media plays a crucial role in shaping how societies understand gender roles and power relations. One
Wilbur Schramm’s Field of Experience (Frame of Reference) in Communication: Theory, Model, Examples, and Media Relevance
In the field of mass communication studies, theoretical models have gradually evolved from simple linear explanations to more
Society of the Spectacle: Guy Debord’s Theory
The concept of the Society of the Spectacle, introduced by French theorist Guy Debord in 1967, offers one
Indian Editors in Journalism: Historical Evolution, Institutional Role, and Editorial Responsibilities
Editors occupy one of the most influential positions within the institutional structure of journalism. In any newsroom, the
The Filmmaking Process: Stages, Structure, and Industry Practices
Filmmaking is one of the most influential creative practices in modern media and communication. A film combines storytelling,
Labour Laws in India: Understanding the 29 Labour Acts and the Four Labour Codes
Labour laws in India regulate the relationship between employers, employees, and trade unions. These laws protect workers’ rights,