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Picture of Poonam Joshi

Poonam Joshi

Editor, JMC Study Hub
public sphere discussion in cafe with media and communication
Blog

The Public Sphere: Theoretical Foundations, Historical Evolution, and Contemporary Relevance

The concept of the public sphere plays a central role in understanding communication and democracy. Political parties, interest

April 10, 2026 No Comments
media literacy digital news analysis and fact checking workspace concept
Blog

Media Literacy in the Digital Age: Importance and Challenges

Media literacy plays a central role in today’s digital environment. In a hyper-connected world, media shapes public opinion,

April 10, 2026 No Comments
film genres showing horror romance action and science fiction in cinema
Blog

Film Genres and Their Evolution: Meaning, Types, and Changing Trends in Cinema

Cinema is often described as a reflection of society, but it is also shaped by patterns that make

April 8, 2026 No Comments
auteur theory concept showing film direction and creative control in filmmaking
Blog

Auteur Theory: Meaning, Origin, Key Concepts, and Critical Perspectives in Film Studies

Cinema has often been viewed as a collaborative medium involving writers, actors, editors, and producers. Yet, within film

April 7, 2026 No Comments
integrated marketing communication showing connected marketing channels across devices
Advertising and Marketing Communication

Integrated Marketing Communication (IMC): Meaning, Importance, Tools, and Strategy

Imagine a brand that promotes itself differently on every platform. On television, it presents itself as premium. On

April 3, 2026 No Comments
surrogate advertising concept showing brand extension and indirect promotion
Advertising and Marketing Communication

Surrogate Advertising: Meaning, Types, Legal Issues, and Ethical Concerns

In today’s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital

April 1, 2026 No Comments
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