Poonam Joshi, Author at JMC Study Hub

The Shoe Salesman’s Secret: How a Traditional Ohio Daily Beat the World to the Web

In today’s world of instant notifications and endless scrolling, we often assume digital news was born alongside the

The concept of the public sphere plays a central role in understanding communication and democracy. Political parties, interest

Media literacy plays a central role in today’s digital environment. In a hyper-connected world, media shapes public opinion,

Cinema is often described as a reflection of society, but it is also shaped by patterns that make

Cinema has often been viewed as a collaborative medium involving writers, actors, editors, and producers. Yet, within film

Imagine a brand that promotes itself differently on every platform. On television, it presents itself as premium. On

In today’s media-saturated environment, individuals are exposed to a large number of advertisements across television, print, and digital

Advertising is one of the most influential forms of communication, shaping consumer behavior, brand perception, and market competition.