Marketing concept is:

Dr. Pragya Gupta

jaankari@jmcstudyhub.com

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

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Q. Marketing concept is: (December 2022, UGC NET)

(A) Production-oriented

(B) Advertisement-oriented

(C) Sale-oriented

(D) Customer-oriented

(E) Market-oriented

Choose the correct answer from the options given below:

1. A, B, C only

2. A, C, D only

3. B, E, A only

4. E, D, B only

Correct Ans: (2)

Explanation: The marketing concept includes being production-oriented (focus on efficient production processes), sale-oriented (emphasis on sales techniques), and customer-oriented (prioritizing customer satisfaction and long-term relationships). These approaches ensure that businesses create value for customers and maintain a competitive edge. By understanding and meeting customer needs, companies can achieve better market performance and customer loyalty.