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Who is Encoder in Schramm’s Second Model of Communication?

UGC-NET-Preparation_Mass-Communication-1-1536x864

In the second model of communication of Wilbur Schramm, the encoder was also the:

(A) decoder

(B) transmitter

(C) source

(D) signal

Correct Ans: (A)

Explanation:-

In Wilbur Schramm’s second model of communication, the encoder also acts as the decoder. This highlights the interactive nature of communication, where the roles of encoding and decoding are interchangeable between participants. Both parties actively interpret and send messages, making the process dynamic and reciprocal.

Assistant Professor
Dr. Ranjan Kumar

Founder & Educator

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