Home Theories and Models Which of the following Theories are related to advertising?

Which of the following Theories are related to advertising?

Dr. Pragya Gupta

jaankari@jmcstudyhub.com

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

latest Post

camera calibration using checkerboard pattern to correct lens distortion

Camera Calibration Explained: How Cameras Understand the Real World

April 29, 2026

evolution of broadcasting from agricultural roots to modern mass media and digital communication

From Agricultural Roots to Mass Media: The Evolution of Broadcasting

April 28, 2026

McQuail mass communication theory showing different media forms and communication network

McQuail’s Mass Communication Theory

April 21, 2026

35mm film basics showing film stock, film strip, and camera used in traditional cinematography

35mm Film Basics: Film Stocks and Processing Explained

April 20, 2026

Q. Which of the following Theories are related to advertising? (December 2023, UGC NET)

(A) DAGMAR theory

(B) Play Theory

(C) EDA Theory

(D) Bullet Theory

(E) Papa Theory

Choose the correct answer from the options given below:

1. A, C and E only

2. A, C and D only

3. B, C and D only

4. C, D and E only

Correct Ans: (1)

Explanation: The following Theories are related to advertising are:

DAGMAR Theory: “Defining Advertising Goals for Measured Advertising Results” (DAGMAR) is a marketing theory that establishes specific objectives for a campaign to measure its success. It is directly related to advertising.

EDA Theory: Exploratory Data Analysis (EDA) is a powerful technique for marketers to make informed decisions in the ever-changing marketing landscape. Discover how EDA helps understand consumer behavior, optimize campaigns, and leverage machine learning for predictive insights.

Papa Theory: In 1986, Richard Mason proposed the PAPA framework to address four ethical issues society would likely face in the information age: privacy, accuracy, property, and accessibility.