The word ‘homophily’ is used in:
(A) group communication
(B) public communication
(C) inter-personal communication
(D) intra-personal communication
Correct Ans: (C)
Explanation:-
The term “homophily” refers to the tendency of individuals to form relationships or communicate with others who share similar characteristics, values, or beliefs. People use this concept widely in interpersonal communication to describe the attraction or connection between individuals based on common attributes such as interests, social background, or attitudes. Homophily suggests that individuals are more likely to interact with those who are similar to themselves, which influences the strength and quality of their communication.
In interpersonal communication, homophily plays a critical role in shaping social networks and building rapport. For example, individuals tend to form friendships with others who share similar hobbies, cultural backgrounds, or life experiences. This similarity leads to more effective communication and mutual understanding, as shared experiences provide a foundation for meaningful exchanges.
Although homophily can appear in other contexts, such as group communication or public communication, its primary relevance and impact remain most prominent in interpersonal communication. It shapes how individuals select their communication partners and the depth of the connections they form.
