The golden triangle of Public Service Communication Comprises
(A) Accessibility, plurality &diversity.
(B) Objectivity, impartiality &balance.
(C) Balance, diversity & plurality.
(D) Participation, objectivity &diversity.
Correct Ans: (B)
Explanation:
The golden triangle of public service communication consists of objectivity, impartiality, and balance. These three principles are not just important but also essential for ethical and responsible media practices. Public service broadcasters must adhere to them to ensure that journalism remains credible, trustworthy, and unbiased.
First, objectivity requires media professionals to report facts accurately and without personal bias. In other words, journalists must separate opinions from news and provide information based on verified sources. As a result, audiences can form their own opinions based on facts rather than manipulated narratives.
Second, impartiality demands that media outlets should never favor any political party, social group, or ideology. Instead, they must cover all sides of an issue fairly and transparently. By doing so, they help ensure that the audience receives a comprehensive, well-rounded understanding of events. Without impartiality, journalism would lose its credibility and public trust.
Finally, balance requires journalists to present multiple perspectives on any given subject. This means they must give equal representation to different viewpoints so that no single side dominates the narrative. Consequently, this prevents one-sided reporting and promotes a diverse and inclusive media landscape.
In conclusion, the golden triangle of public service communication ensures that media remains fair, accurate, and accountable. By maintaining objectivity, impartiality, and balance, public service broadcasters uphold journalistic integrity and contribute to a more informed society.
