The country in which the print medium is growing fast in the world is
(A) The United States
(B) France
(C) Canada
(D) India
Correct Ans: (D)
Explanation:
Among all countries, India stands out as the fastest-growing print medium. While digital media has gained popularity worldwide, print newspapers and magazines continue to thrive in India. Several factors contribute to this unique trend, making India an exception in the global media landscape.
First, high literacy rates and an expanding readership base drive print media growth. Every year, millions of people in India become literate and develop a habit of reading newspapers. As a result, demand for regional and national newspapers continues to rise.
Second, India has a diverse linguistic landscape. Unlike many Western countries where English dominates, India has hundreds of regional languages. People prefer reading newspapers in their native language, which fuels the growth of vernacular publications. Consequently, regional newspapers attract a vast readership, making print media highly profitable.
Third, newspaper affordability plays a major role. In India, newspapers remain affordable compared to digital subscriptions. Many households prefer buying printed newspapers as they offer reliable news at a low cost. Additionally, advertisers continue investing in print media, ensuring its sustainability.
In conclusion, India’s print media industry continues to expand despite the digital revolution. With a growing readership, linguistic diversity, and affordability, print newspapers maintain their strong presence in the Indian media market. This trend highlights India’s unique media consumption patterns compared to other nations.
