‘Television without frontiers’ was the philosophy first encouraged by
(A) China
(B) The United States
(C) Canada
(D) The European Union
Correct Ans: (D)
Explanation:
The European Union (EU) first encouraged the ‘Television Without Frontiers’ philosophy to promote free flow of television broadcasts across borders. Since television plays a crucial role in cultural exchange and communication, the EU aimed to remove restrictions that limited access to foreign channels.
The ‘Television Without Frontiers’ Directive, introduced in 1989, established common rules for television broadcasting across European countries. The directive focused on ensuring fair competition, protecting cultural diversity, and preventing content restrictions. Since this policy encouraged cross-border access, it strengthened the European media landscape.
Now, let’s examine the incorrect options. China, the United States, and Canada have advanced television industries, but they did not initiate this concept. Since the EU focused on media integration among member states, it became the first to promote this philosophy.
In conclusion, the European Union pioneered the ‘Television Without Frontiers’ philosophy to enhance cross-border television access. Since this directive encouraged free media exchange, it became a milestone in European broadcasting history.