Ph.D./M.Phil. 2019 Tejpur University (Mass Communication)
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Question 1 of 26
1. Question
1 pointsCategory: Tejpur University Ph.D. Entrance Test‘Controlled group’ is a term used in
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An experimental group is the group in an experimentthat receives the variable being tested. One variable is tested at a time. The experimental group is compared to a control group, which does not receive the test variable. In this way, experimental groups are used to find answers in an experiment.
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Question 2 of 26
2. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestInformation is
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Data are simply facts or figures — bits of information, but not information itself. When data are processed, interpreted, organized, structured or presented so as to make them meaningful or useful, they are called information.
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Question 3 of 26
3. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWhich of the following theories stresses that mass media in a society is controlled by the state power?
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Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats.
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Question 4 of 26
4. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestBernard Berelson developed which of the following research methods?
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According to Bernard Berelson, Content Analysis refers to a research technique for the objective, systematic and quantitative description of clear content of communication.
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Question 5 of 26
5. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe multiplicity model of developmental communication was advocated by
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Jan Servaes takes the reader to multiplicity paradigm, which says that there is “no universal model for development. Each society must develop its own strategy”
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Question 6 of 26
6. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestDuplicating only the sampling and experimental procedures of a previous analysis is called
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#Literal replication:- The literal replication means that the cases selected are similar and the predicted results are similar too. The theoretical replication means that the cases are selected based on the assumption that they will produce contradictionary results.
#Instrumental replication:- Attempts to duplicate the dependent measures used in a previous study and to vary the experimental conditions of the original study.
#Constructive Replication:- A replication that investigates the same hypothesis as the original experiment (either in the form of an exact or a conceptual replication) but also adds new conditions to the original experiment to assess the specific variables that might change the previously observed relationship.Incorrect
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Question 7 of 26
7. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestPhatic Communication is used to express
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Phatic communication is popularly known as small talk. It is verbal or non-verbal communication that has a social function, such as to start a conversation, greet someone, or say goodbye, rather than an informative function.
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Question 8 of 26
8. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe textuality of television is considered as
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Question 9 of 26
9. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestPriming effect of Leonard Berkowitz focuses on
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The weapons effect was first described by Leonard Berkowitz and Anthony LePage in 1967.It refers to the mere presence of a weapon or a picture of a weapon leading to more aggressive behaviour in humans, particularly if these humans are already aroused.
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Question 10 of 26
10. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestIdentify the scale which is simply a system of assigning numbers to events.
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A Nominal Scale is a measurement scale, in which numbers serve as “tags” or “labels” only, to identify or classify an object.
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Question 11 of 26
11. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe term ‘objectivity rituals’ is used in
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An Examination of Newsmen’s Notions of objectivity. The newspapermen studied believe they may mitigate such continual pressures as deadlines, possible libel suits, and anticipated reprimands of superiors by being able to claim that their work is “objective.”
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Question 12 of 26
12. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestIdentify the correct sequence of the following research studies.
War propaganda, experiments in mass communication, Voter studies, Communication and perception
Voter studies, war propaganda, experiments in mass communication, Communication and perception
Experiments in mass communication, Communication and perception, Voter studies, War propaganda
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Question 13 of 26
13. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestIn cultivation analysis, when viewers identify the television contents with their daily events, the phenomenon is known as
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Resonance occurs when things viewed on television are congruent with the actual lived realities of viewers.
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Question 14 of 26
14. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestIdentify the correct sequence of Satyajit Ray films
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Pather Panchali(1955), Aparajito(1956), Apur Sansar(1959), Charulata(1964)
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Question 15 of 26
15. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWhat is the chronological sequence (highest to lowest) of language wise circulation of newspapers as per ABC report released in November, 2018?
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Highest to lowest – Dainik Bhaskar (Hindi), Dainik Jagran (Hindi), Times of India (English), Malyala Manorma (Telgu), Eanadu (Telgu), Dina Thanthi (Tamil)
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Question 16 of 26
16. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe rationalistic approach to knowledge uses
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Rules of Logic
The rationalist believes we come to knowledge a priori – through the use of logic – and is thus independent of sensory experience.Mysticism
Mysticism is a spiritual belief stating that a connection can be obtained with God or the spirits through thought and meditation. An example of mysticism believes that a direct connection can be made with God through sitting and thinking.Technocrats
The word “technocrat” stands for an expert in science, engineering, etc. who has a lot of power in politics and/or industry and the technocracy is system of government where decision maker is selected on the basis of their expertise and power in their areas of responsibility particularly scientific knowledge.Incorrect
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Question 17 of 26
17. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestA statement of predicted relationship of two or more variables is called
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Question 18 of 26
18. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestHerbert Schriller was critical of
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Herbert Schriller was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations like Time Warner Inc. that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior. Herbert Schiller was critical of corporisation of culture.
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Question 19 of 26
19. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe proposition that technology in any given society defines its nature and technology is viewed as the driving force of culture in a society ultimately influencing the cultural, political and economic aspects of a society. This proposition talks about the concept and theory of ‘technological determinism’. Who among the following has coined and propounded this?
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The term ‘technological determinism’ was coined by Thorstein Veblen and this theory revolves around the proposition that technology in any given society defines its nature.
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Question 20 of 26
20. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWhich of the following is the most commonly used methods specially in studies related to behavioural sciences?
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Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world.
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Question 21 of 26
21. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestThe process through which an individual or group acquires new approaches, beliefs and values by coming into contact with another culture is referred to as
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“Acculturation” is the process of taking on ANOTHER group’s culture whereas Enculturation” is the process of learning your own group’s culture. Like when an American mother teaches her child to use a fork, she is enculturating him.
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Question 22 of 26
22. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestA chain of referrals to identify respondents for collection of data will result in the sampling method is known as
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Question 23 of 26
23. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWhen media audience derive different meanings from the same text, the message is considered as
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Polysemy was proposed and influenced by John Fiske and according to our textbook, it refers to the relative openness of media texts to multiple interpretations.
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Question 24 of 26
24. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWho was the first person to develop the concept of ‘Information society’?
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Information Society is a term for a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity.
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Question 25 of 26
25. Question
1 pointsCategory: Tejpur University Ph.D. Entrance TestWhen a straightforward proposition is used in advertising, it is called
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being certain that your beliefs are right and those others should accept them, without paying attention to evidence or other opinions a dogmatic approach.
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Question 26 of 26
26. Question
1 pointsCategory: Tejpur University Ph.D. Entrance Test——- is the form of structuralism, for it argues that we cannot know the world on its own terms, but only through the conceptual and linguistic structures of our culture.
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The concept of textuality is a product of structuralism, a modern intellectual movement that views cultural phenomena such as literature in terms of linguistic relationships involved in all human activities.
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