TUEE 2019 M.Phil./P.hD Entrance Test Paper

An experimental group is the group in an experimentthat receives the variable being tested. One variable is tested at a time. The experimental group is compared to a control group, which does not receive the test variable. In this way, experimental groups are used to find answers in an experiment.

Data are simply facts or figures — bits of information, but not information itself. When data are processed, interpreted, organized, structured or presented so as to make them meaningful or useful, they are called information.

Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats.

According to Bernard Berelson, Content Analysis refers to a research technique for the objective, systematic and quantitative description of clear content of communication.

Jan Servaes takes the reader to multiplicity paradigm, which says that there is “no universal model for development. Each society must develop its own strategy”

#Literal replication:- The literal replication means that the cases selected are similar and the predicted results are similar too. The theoretical replication means that the cases are selected based on the assumption that they will produce contradictionary results.
#Instrumental replication:- Attempts to duplicate the dependent measures used in a previous study and to vary the experimental conditions of the original study.
#Constructive Replication:- A replication that investigates the same hypothesis as the original experiment (either in the form of an exact or a conceptual replication) but also adds new conditions to the original experiment to assess the specific variables that might change the previously observed relationship.

Phatic communication is popularly known as small talk. It is verbal or non-verbal communication that has a social function, such as to start a conversation, greet someone, or say goodbye, rather than an informative function.

The weapons effect was first described by Leonard Berkowitz and Anthony LePage in 1967.It refers to the mere presence of a weapon or a picture of a weapon leading to more aggressive behaviour in humans, particularly if these humans are already aroused.

A Nominal Scale is a measurement scale, in which numbers serve as “tags” or “labels” only, to identify or classify an object.

An Examination of Newsmen’s Notions of objectivity. The newspapermen studied believe they may mitigate such continual pressures as deadlines, possible libel suits, and anticipated reprimands of superiors by being able to claim that their work is “objective.”

Resonance occurs when things viewed on television are congruent with the actual lived realities of viewers.

Pather Panchali(1955), Aparajito(1956), Apur Sansar(1959), Charulata(1964)

Highest to lowest – Dainik Bhaskar (Hindi), Dainik Jagran (Hindi), Times of India (English), Malyala Manorma (Telgu), Eanadu (Telgu), Dina Thanthi (Tamil)

Rules of Logic
The rationalist believes we come to knowledge a priori – through the use of logic – and is thus independent of sensory experience.

Mysticism
Mysticism is a spiritual belief stating that a connection can be obtained with God or the spirits through thought and meditation. An example of mysticism believes that a direct connection can be made with God through sitting and thinking.

Technocrats
The word “technocrat” stands for an expert in science, engineering, etc. who has a lot of power in politics and/or industry and  the technocracy is system of government where decision maker is selected on the basis of their expertise and power in their areas of responsibility particularly scientific knowledge.

Herbert Schriller was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations like Time Warner Inc. that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior. Herbert Schiller was critical of corporisation of culture.

The term ‘technological determinism’ was coined by Thorstein Veblen and this theory revolves around the proposition that technology in any given society defines its nature.

Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world.

“Acculturation” is the process of taking on ANOTHER group’s culture whereas Enculturation” is the process of learning your own group’s culture. Like when an American mother teaches her child to use a fork, she is enculturating him.

Polysemy was proposed and influenced by John Fiske and according to our textbook, it refers to the relative openness of media texts to multiple interpretations.

Information Society is a term for a society in which the creation, distribution, and manipulation of information has become the most significant economic and cultural activity.

being certain that your beliefs are right and those others should accept them, without paying attention to evidence or other opinions a dogmatic approach.

The concept of textuality is a product of structuralism, a modern intellectual movement that views cultural phenomena such as literature in terms of linguistic relationships involved in all human activities.