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When words have the emotive potential, they are categorised as

Leave a Comment / June 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

When words have the emotive potential, they are categorised as (A) Metanyms (B) Parawords (C) Similes (D) Metaphors Correct Ans: (D) Explanation: Metaphors are words or phrases that carry strong emotive potential, making communication more vivid and impactful. They express ideas by comparing unrelated concepts, creating deeper meaning. Writers, journalists, and advertisers frequently use metaphors […]

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The readability test, Fog Index, was developed by

Leave a Comment / June 2013 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D) Walter Cronkite Correct Ans: (B) Explanation: The Fog Index, developed by Robert Gunning, is a readability test that measures the complexity of written text. It helps writers, journalists, and public relations professionals assess how easily readers can

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