The SMCR model of communication was devised by 

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

The source – message – channel – receiver model of communication was devised by  (A) Shannon and Weaver  (B) David Berlo  (C) Wilbur Schramm  (D) Westley and McLean Correct Ans: (B) Explanation: David Berlo devised the Source-Message-Channel-Receiver (SMCR) model of communication. This model, introduced in 1960, is widely recognized for simplifying and clarifying the process […]

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