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The eye-movement that flows in the shape of letter‘s’ is

Leave a Comment / Film and visual communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

The eye-movement that flows in the shape of letter ‘s’ is (A) Gaze motion (B) Proportion (C) Balance (D) Emphasis Correct Ans: (A) Explanation: Gaze motion describes how the human eye moves while scanning an image, text, or layout. It typically follows an ‘S’ shape, starting from the top-left corner, moving across, and then flowing […]

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Convergent media buying is related to: 

Leave a Comment / Advertising and Marketing Communication, Dec 2006 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Convergent media buying is related to:  (A) Television  (B) Internet (C) Radio  (D) Outdoor Correct Ans: (B) Explanation: Convergent media buying relates to the Internet. It involves purchasing advertising spaces across multiple digital platforms, ensuring integration and alignment of marketing efforts. Businesses use this strategy to connect with audiences who interact with various types of

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