uses and gratifications theory Archives

When media consumers search for knowledge as a motive, need

Leave a Comment / Dec 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) / Nivisha Kapoor

When media consumers search for knowledge as a motive, the need becomes (A) Biased (B) Selective (C) Affective (D) Cognitive Correct Ans: (D) Explanation: When media consumers actively seek knowledge, their need falls under the cognitive category. This means they engage with media primarily to acquire information, enhance understanding, and expand awareness. Cognitive needs drive […]

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Sequence in historical changes in perspectives on media influence.

Leave a Comment / June 2010 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful – long term effects. (B) All powerful – limited effects – long term effects – negotiated influence. (C) Limited effects – all powerful – negotiated influence – long term effects. (D) All powerful – long term

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People use mass media for four main purposes.

Leave a Comment / Dec 2006 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) / Nivisha Kapoor

People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are: (A) Obtaining information, personal identification, social interaction, entertainment. (B) Social interaction, obtaining information, entertainment, personal identification. (C) Personal identification, social interaction, entertainment, obtaining information. (D) Entertainment, obtaining information, personal identification, social interaction. Correct Ans: (A) Explanation:Blumler and

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Day 42- Daily Mass Communication Quiz (DMCQ)

Leave a Comment / DMCQ, MCQ (Question-Answer) / Nivisha Kapoor

1. Which theory argues that media does not have a direct impact on audiences but instead reinforces pre-existing beliefs and opinions? a) Limited Effects Theory b) Uses and Gratifications Theory c) Cultivation Theory d) Hypodermic Needle Theory Correct Answer: a) Limited Effects Theory Explanation: Limited Effects Theory posits that media has a minimal effect on

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Day 45- Daily Mass Communication Quiz (DMCQ)

Leave a Comment / DMCQ, MCQ (Question-Answer) / Nivisha Kapoor

1. Which term refers to the process where media content is reused, repurposed, and reinterpreted by users, often across different platforms? a) Media Convergence b) Media Remixing c) Transmedia Storytelling d) Media Recontextualization Correct Answer: b) Media Remixing Explanation: Media remixing involves users taking existing media content and altering it to create new interpretations or

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uses and gratifications theory

When media consumers search for knowledge as a motive, need

Sequence in historical changes in perspectives on media influence.

Day 42- Daily Mass Communication Quiz (DMCQ)

Day 45- Daily Mass Communication Quiz (DMCQ)

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