Two-step flow of communication argues that

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Two-step flow of communication argues that(A) People are not isolates(B) People live without communication(C) People-mass media nexus(D) People are not the subjects in communication Correct Ans: (A) Explanation: The two-step flow of communication theory, introduced by Paul Lazarsfeld and Elihu Katz, highlights a very important aspect of how people process media messages. According to this […]

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