Assertion (A): Public relations as a profession cannot practice the code of Athens always. Reason (R): The profession demands that the practitioners have to assess the assigned task carefully and devise suitable strategies accordingly. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (D) Explanation The Code of Athens, established in 1965, serves as an ethical framework for public relations (PR) professionals. It emphasizes honesty, integrity, and social responsibility in communication. Contrary to the assertion, PR practitioners can follow this code while assessing tasks and devising strategies. Moreover, ethical PR does not require compromising moral principles. Professionals can develop strategies while maintaining transparency. The idea that PR demands adjustments does not mean the Code of Athens cannot be followed. In addition, PR professionals often adapt approaches based on context. However, they still operate within ethical guidelines that promote truthful communication. As a result, the Code of Athens remains applicable across different PR scenarios. Furthermore, many organizations implement ethical training and establish internal policies to ensure adherence to professional standards. Consequently, PR practitioners can balance strategic planning and ethical responsibilities effectively. To conclude, the claim that PR professionals cannot follow the Code of Athens is incorrect. Ethical considerations remain a core part of PR, ensuring credibility and trust in communication.