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UGC-NET Course

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For some feminist critics, mass media are used to portray

Leave a Comment / Dec 2012 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

For some feminist critics, mass media are used to portray women as belonging to (A) Aristocratic culture (B) Sentimental culture (C) Rustic culture (D) Middle brow culture Correct Ans: (B) Explanation: Feminist critics argue that mass media often portray women as belonging to sentimental culture. This means media representations emphasize emotions, domesticity, and nurturing roles. Such […]

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Impact of Global Media on Organic Development Models

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Assertion (A): With exposure to global media, the organic model of development is lost sight of. Reason (R): Western values and consumerism have taken over the mindset of common people exposed to Western culture through media. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the

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Who first described mass media as a culture industry?

Leave a Comment / June 2012 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill (D) Jean Boudrillard Correct Ans: (B) Explanation: The term “culture industry” was first introduced by Theodor Adorno and Max Horkheimer, two prominent members of the Frankfurt School. They coined this term in their 1944 book Dialectic of

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Charles R. Wright the first theorist who identified media function

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Charles R. Wright was the first theorist who identified the media function of (A) Information (B) Education (C) Interpretation (D) Entertainment  Correct Ans: (D) Explanation: Charles R. Wright was the first theorist to identify entertainment as a key function of mass media. Firstly, he analyzed how media serves various roles in society. He found that

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