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UGC-NET Course

target market

Segmentations by the appeal of product to their personal interests

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Segmentations identified by the appeal of the product to their personal interests are known as:  (A) Benefit segmentation (B) Target segmentation (C) Reach segmentation (D) Access segmentation Correct Ans: (A) Explanation: Benefit segmentation (Option A) divides the market based on the specific benefits consumers seek from a product. This approach targets personal interests and needs, […]

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A document that describes the target market, budget, strategy is

Leave a Comment / Advertising and Marketing Communication, June 2013 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A) Media profile (B) Strategy document (C) Media brief (D) Audit plan Correct Ans: (C) Explanation: A media brief is a crucial document in advertising that outlines the key details of a marketing campaign. It includes information about

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The term ‘VALS’ is related to 

Leave a Comment / Dec 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

The term ‘VALS’ is related to  (A) Public relations  (B) Advertising  (C) Event management  (D) Teleconferencing Correct Ans: (B) Explanation: The term “VALS” (Values and Lifestyles) relates directly to advertising. This concept helps marketers categorize audiences based on their values, interests, and lifestyles. Advertisers use it to design campaigns that resonate with specific target groups,

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