Tag: strategies

Varghese Committee (1977 – 78) was formed to give recommendations on: (A) Radio and TV popularity (B) Media Autonomy (C) TV popularity (D) Newsprint supply Correct Ans: (A) Explanation: The Varghese Committee, established in 1977-78, focused on studying and providing recommendations related to the popularity of radio and television. During this period, electronic media, especially radio and television, started playing a crucial role in mass communication in India. Consequently, the government felt the need to evaluate the influence and reach of these mediums to enhance their effectiveness. The committee specifically aimed to understand how radio and television resonated with the audience and how their programs contributed to public education, entertainment, and information. For instance, it analyzed the popularity of programs like All India Radio’s news bulletins and Doordarshan’s serials. Moreover, it emphasized the role of media in promoting cultural integration and national development. The recommendations provided by the Varghese Committee were pivotal in shaping the policies and strategies for expanding radio and television networks. Additionally, it focused on improving the quality and diversity of content to cater to the diverse population of India. These measures aimed to make electronic media a more effective tool for public communication. In conclusion, the Varghese Committee played a significant role in enhancing the impact of electronic media, particularly radio and television, in India. Its recommendations not only helped evaluate their popularity but also guided future advancements in media programming and infrastructure.

Tag: strategies

Varghese Committee (1977 – 78) was formed to give

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