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UGC-NET Course

Strategic communication

public relations communication strategy with media relations and global audience engagement

Public Relations: Meaning, History, Models, Types, Functions, and Global Scope

Leave a Comment / Blog, June 2024, Public Relation & Corporate Communication, Year-wise PYQ /

Public relations (PR) is a vital part of modern communication, shaping how organizations connect with their audiences and build trust over time. It is not limited to media coverage or publicity; rather, it focuses on managing reputation, maintaining relationships, and ensuring mutual understanding between organizations and their publics. In today’s digital and highly connected world, […]

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Public Relations: Truthful Practice, Not Mind Control

Leave a Comment / June 2015 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Assertion (A): Public relations is a corporate strategy of mind management. Reason (R): It is a profession based on truth, knowledge and accurate communication. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false.

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Essential Books on Public Relations and Corporate Communication

Leave a Comment / Dec 2013 (II), MCQ (Question-Answer), Thinkers, Authors & their books, UGC-NET (Paper II) /

Match List – I with List – II: List – I (Book) List – II (Author) (a) Crystallising Public Opinion 1. Sandra Oliver (b) The Power of Corporate Communication 2. Edward L. Bernays (c) Effective public relations 3. Scott M. Cutlip (d) Public Relations Strategy 4. Paul A. Argenti Codes: (a) (b) (c) (d) (A) 4

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Steps of Persuasion: How Persuaders Capture Attention

Leave a Comment / June 2013 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages (A) Need, attention, visualization, satisfaction (B) Satisfaction, visualization, need, attention (C) Visualization, need, attention, satisfaction (D) Attention, need, visualization, satisfaction Correct Ans: (D) Explanation: Persuasion is a strategic communication process that influences an audience’s beliefs, attitudes, or

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Lobbying is an activity of

Leave a Comment / June 2013 (II), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper II) /

Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers  Correct Ans: (C) Explanation: Lobbying is a significant activity in public relations that focuses on influencing government policies, regulations, and public decisions. Public relationists engage in lobbying to advocate for their organization’s interests, ensuring that laws and policies align with

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Identification and analysis of situation, and offering solution

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Public Relation & Corporate Communication, UGC-NET (Paper III) /

Identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under (A) Diplomacy (B) Crisis management (C) Strategic communication (D) Community relations Correct Ans: (C) Explanation: Strategic communication refers to a planned approach to identifying situations, analyzing problems, and developing solutions to achieve organizational goals. It ensures that every message

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