Assertion (A): Indian cinema survives on star value. Reason (R): It is rooted in Indian history and culture. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true Correct Ans: (A) Explanation: Indian cinema has built much of its success on the star value of its actors. The public’s deep admiration and affection for movie stars drive the popularity of films and the overall film industry. Audiences often flock to theaters just to see their favorite stars, ensuring the survival and growth of cinema in India. Indian cinema is also deeply rooted in the country's history and culture. It reflects the values, traditions, and struggles of Indian society. However, while cultural relevance plays a role, it is the star power that truly influences the industry’s dynamics. Stars like Amitabh Bachchan, Rajinikanth, and Shah Rukh Khan have a huge fan following, and their presence in a movie often guarantees its commercial success. Thus, the assertion that Indian cinema survives on star value holds true. While the rich cultural context of Indian cinema is important, it is the magnetic appeal of its stars that ensures its enduring presence in global and local markets.