The Reality of Subliminal Advertising in Indian Media

Leave a Comment / Advertising and Marketing Communication, June 2010 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): Subliminal advertising is rampant in Indian media and is unchecked. Reason (R): The self-regulatory mechanism in the form of code of ethics has proved ineffective.   (A) Both (A) and (R) are true.   (B) Both (A) and (R) are true, but (R) is not the correct explanation.   (C) (A) is true, but (R) is […]

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