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selective perception

Interpretation of information consistent with person’s opinion is:

Leave a Comment / June 2015 (III), Mass Media, MCQ (Question-Answer), UGC-NET (Paper III) /

The interpretation of information in a way that is consistent with the person’s existing opinion is described as:  (A) selective exposure (B) selective matching (C) selective sampling (D) selective distortion Correct Ans: (D) Explanation:Selective distortion refers to the psychological tendency of individuals to interpret information in a way that aligns with their pre-existing opinions, attitudes, […]

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One of the important components of selectivity theories is

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from

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