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UGC-NET Course

selective exposure

Matching Communication Theories with Their Originators

Leave a Comment / June 2015 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match the following:   (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study (ii) C. I. Hovland (c) Influence of opinion leaders (iii) Joseph T. Klapper (d) Limited persuasive effect of media (iv) P. Lazarsfeld Codes: (a) (b) (c) (d) (A) (iv) (ii) (i) (iii) (B) (iii) (i) (ii) (iv) […]

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One of the important components of selectivity theories is

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

One of the important components of selectivity theories is(A) Culture(B) Violence(C) Source(D) Feedback Correct Ans: (A) Explanation: Selectivity theories focus on how people actively engage with media. They do not passively absorb content. Instead, they choose and interpret messages based on personal preferences and experiences. Culture plays a crucial role in this process. People from

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