Match the following: List I- (Author) List II-(Idea) (a) Roland Barthes (i) Negotiated code (b) Stuart Hall (ii) Communication test (c) John Fiske (iii) Radical system (d) F. Parkin (iv) Anchorage Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (ii) (iv) (iii) (D) (ii) (iii) (i) […]
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According to semiologists, myths, artworks and subcultures are considered as________. (A) co-alitions (B) non-variables (C) languages (D) non-cultural forms Correct Ans: (C) Explanation: Semiologists—experts who study signs and symbols—view myths, artworks, and subcultures as languages because all of them communicate meaning beyond words. They treat these cultural elements as systems filled with signs, codes, and
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Match the following: (List I- Author) (List II- Country) (a) C S pierce (i) Switzerland (b) Ferdinand de Saussuse (ii) France (c) Roland Barthes (iii) Great Britain (d) Stuart Hall (iv) The United States of America Codes: (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (ii) (iii) (iv)
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The concept of two orders of signification was formulated by: Correct Ans: (C) Explanation:Roland Barthes introduced the idea of two orders of signification, which became central in semiotics and media theory. He built on Ferdinand de Saussure’s work by analyzing how media messages create meaning on different levels. The first order, called denotation, refers to
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For Roland Barthes, myth is a system of(A) Contrasts(B) Morality(C) Precepts(D) Communication Correct Ans: (D) Explanation: Roland Barthes viewed myth as a system of communication rather than just a collection of traditional stories. He argued that myths are socially constructed narratives that shape how people interpret the world. Through media, advertising, and cultural symbols, myths
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Match List – I with List – II: List – I List – II (a) Roland Barthes 1. Structural relations of traffic lights (b) C. S. Pierce 2. Focus on sign itself (c) Ferdinand Saussure 3. Two orders of signification (d) Edmund Leach 4. Triangulation of sign, the user and external reality Codes: (a) (b)
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Below are the list of popular authors in the discipline of mass communication and their concepts or ideas. These type of questions are always asked in UGC NET exam conducted by NTA. S. no. Authors Idea/concept 1. Roland Barthes Anchorage 2. Stuart Hall Negotiated Code 3. John Fiske Communication test 4. F Parkin Radical System
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Discover key media theories from scholars like Roland Barthes and Stuart Hall. This guide simplifies complex ideas, making them accessible and engaging for anyone interested in media studies
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