A single value that represents a typical score in a distribution is known as (A) Limited value (B) Terminal factor (C) Critical value (D) Central tendency Correct Ans: (D) Explanation: Researchers use central tendency to describe a single value that represents a typical score in a dataset. This concept plays a crucial role in media […]
A single value that represents a typical score in a distribution is Read More »
Duplicating only the sampling and experimental procedures of a previous analysis is called (A) Literal replication (B) Instrumental replication (C) Constructive replication (D) Operational replication Correct Ans: (D) Explanation: Operational replication refers to the process of duplicating only the sampling and experimental procedures of a previous study. Researchers use this method to verify results while
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The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of (A) Descriptions (B) Fictional narratives (C) Aesthetics (D) Quantifications Correct Ans: (D) Explanation: The positivist paradigm in mass communication research emphasizes objectivity, empirical evidence, and structured analysis. Researchers following this approach liberally use quantifications, relying on numbers, statistics, and measurable data to
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The snowball sampling method is useful when the universe is small and (A) Scattered (B) Specific (C) general (D) Concentrated Correct Ans: (B) Explanation: Snowball sampling is a non-probability sampling method that helps researchers access hard-to-reach or specific populations. This method is particularly useful when the universe is small and direct access to respondents is
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Which of the following is an exception provided under the Copyright Act of India? (A) For academic research (B) For commercial production (C) For profit through sales (D) For performance before paid audience Correct Ans: (A) Explanation: The Copyright Act of India provides certain exceptions to ensure a balance between the rights of creators and
Following is exception provided under the Copyright Act of India? Read More »
Assertion (A): Concurrent validity in research is closely related to predictive validity. Reason (R): The measuring instrument is not checked against any present criterion in concurrent validity. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but
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Which of the following statistical tools is used for Prediction? (A) Range (B) Regression (C) Standard deviation (D) Mean Correct Ans: (B) Explanation: Regression is the most effective statistical tool for prediction. It helps analyze relationships between variables and forecast future trends. Researchers, businesses, and media analysts widely use regression to make data-driven decisions. In
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One – tailed test is a statistical test based on the presumption that the hypothesis in question is: (A) asymmetrical (B) linear (C) non – linear (D) directional Correct Ans: (D) Explanation:A one-tailed test is a statistical method used to evaluate hypotheses that specify a particular direction of effect. Researchers use this test when they
One – tailed test is a statistical test based on the presumption that: Read More »
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