The list of population elements from which the sample is drawn is called (A) population register (B) sample register (C) sampling frame (D) population frame Correct Ans: (C) Explanation: In mass communication and social science research, a sampling frame refers to the complete list of population elements from which a researcher selects a sample. It […]
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In research, abstract models are not applied to (A) non – causal relations (B) conceptual issues (C) elements of reasoning (D) real problems Correct Ans: (D) Explanation: In research—especially within mass communication—abstract models serve a specific purpose. They help researchers think about conceptual issues, explore non-causal relationships, and understand reasoning structures. These models simplify reality
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Informal interviews with experienced persons in the area of research form the basis of (A) experience survey (B) literature survey (C) non – descriptive survey (D) non – contributory survey Correct Ans: (A) Explanation: In mass communication research, experience surveys provide a valuable starting point when a topic is still unclear or unexplored. Researchers use
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Analytical studies aim at interpreting (A) history (B) relationships (C) confounding variables (D) publicity programmes Correct Ans: (B) Explanation: Analytical studies play a key role in research, especially in the field of mass communication, because they go beyond mere description. Rather than just presenting facts, these studies aim to interpret the relationships between variables. Researchers
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Identify a major element of research design from the following: (A) history (B) instrumentation (C) manipulation (D) maturity Correct Ans: (C) Explanation: In research design—especially in experimental research—manipulation stands out as a central element. Researchers use manipulation to deliberately change or control one or more independent variables to observe how these changes affect the dependent
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Before a case study researcher conducts a pilot study, he must construct a: (A) study protocol (B) classic research design (C) historical diary (D) legal code Correct Ans: (A) Explanation:In case study research, the construction of a study protocol is a critical first step before launching a pilot study. This protocol acts as a structured
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Intensity sampling is used in: (A) heuristic research (B) exploratory research (C) diagnostic research (D) historical research Correct Ans: (A) Explanation:Intensity sampling is a qualitative research strategy used primarily in heuristic research. This method involves selecting participants who have experienced the phenomenon of interest intensely, but not in extreme or deviant ways. These individuals offer
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Match List – I (Data/Sources) with List – II (Research Design Applied) List I (Data/Sources) List II (Research Design Applied) (a) Images and Signs (i) Sociometry (b) Text (ii) Semiotics (c) Relationship (iii) Ethnographic (d) Cultural Practices (iv) Content Analysis Codes: (a) (b) (c) (d) (A) (ii) (iv) (i) (iii) (B) (iv) (iii) (ii) (i)
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