Mass media, according to, Lazarsfeld and Merton, reinforce

Leave a Comment / Dec 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Social norms (D) Economic ideas Correct Ans: (C) Explanation: Lazarsfeld and Merton emphasized that mass media reinforce social norms rather than change them. They believed media strengthen existing attitudes by repeatedly exposing audiences to specific messages. As a result, people […]

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